YouTube video

Ad: “Hope/Worry”

Candidate: Matt Wiltshire

Transcript: Wiltshire: “As Nashville parents think about the first day of school, like never before, we will have hope and worry. I’m Matt Wiltshire. As Mayor, I’ll invest in school safety. That means well-trained school resource officers working with police to get illegal guns off the streets, and connecting at-risk young people to critical mental health resources. We can only have the best schools in America if Metro has the safest schools in America.” 

Analysis: Released a day after Jeff Yarbro’s ad on gun violence, mayoral campaigns are responding to a spike in public opinion on guns and schools. In the wake of the Covenant School shooting, one poll shared with the as the second-most-important issue to voters. Wiltshire’s ad is an interesting contrast to others. Sitting in a school library and talking directly to the camera, it’s a solid, straightforward approach. It will not win him style points, but it might win him some voters for showing specific plans for what he would do in office.

Where can you see it: Broadcast, cable and streaming.

Disclosure: Matt Wiltshire has donated to the Nashville Banner. Financial supporters play no role in the Banner’s journalism.

Steve is a three-decade veteran of newspapers, working around the country at places like the Washington Post and Chicago Tribune before returning home to Nashville in 2011 to edit The City Paper and Nashville...